You’re hosting a Tending event. Now what? Read through our rules, requirements, suggestions, and tips.
Promote your event
Promote your event early and often!
Create a Facebook event four to six weeks prior to your Tending for a Cause; add Beaver Island as a co-host if possible: business pages can add us (directions here). Personal pages cannot BUT there’s a way we can add the event to our page. CLICK HERE to learn about creating a public personal event.
Share the event on other social media, your website, or calendar.
Invite your friends, family, customers, etc., to the event.
Print posters, postcards, flyers, or other assets.
If you supply your own food, such as nachos or pretzels, it is best to ask for a donation to generate more revenue.
We can supply a table for food. You must provide your own serving dishes, utensils, napkins, etc.
Be mindful that the Taproom is a small space. Musical guests are limited to three people and are allotted an 8′ x 8′ space. Acoustic or plug into house sound only (bring your own mixer but no speakers.)
Consider providing informational materials. Pamphlets, booklets, fliers, anything to help spread the word about who you are and what you can do. We can supply a separate table or you may place your items tables for patrons.
Your chosen 501c3 will receive a check within six to eight weeks after your event via USPS. Please provide official nonprofit name & address when you apply.
If you’re raising funds for an event, such as a run or bike ride, let us know so we can add your name to the memo of the check.
Tending will go on as scheduled each week, regardless of rain, shine, snow, or cold.
The most important info
From 5pm-7pm $1 from every pint (or pop) sold, and all tips/free-will donations, go to your organization.
Names of guest beertenders.
Include a few sentences about the cause and/or how the donations will be used.
Add a link to your website (or the nonprofit website) for further information.
Food, entertainment or additional items available.
Create a unique Facebook event cover photo.
(size = 500 x 252 pixels or 1920 x 1080 pixels / ratio of 16:9)
Check out Canva.com, a free online design tool
(Below are some past examples.)
We make beers that people don't just drink - they tell stories about. We're obsessed with the art of brewing, and aren't afraid to work harder than the other guys. At the end of the day, this is about respect - for the ingredients, for the tradition, and for the vision and experience needed to turn it all into the perfect beer.